How many glasses are in a bottle of wine?


If we could travel back in time, enjoying a glass of wine with our ancestors would surely be a fascinating experience. Because wine, over the centuries, is not just a beverage: it is a witness to time, cultures and civilizations. But have you ever stopped to wonder why most wine bottles we know have a capacity of 750 ml? The answer lies in a fascinating mix of history, tradition and, of course, practice.

History of the wine bottle

The history of the wine bottle is as old as that of wine. However, this container has evolved greatly through the ages, from Ancient Greece to the present day.


Origin of the standard wine bottle and its capacity

When wine first began to be produced and consumed, it was primarily stored in amphorae and other large containers. But over time, and particularly in medieval times, the need for more manageable quantities for transportation and sale emerged.

The 750ml capacity, although seeming arbitrary, has practical origins. In an era when everything was done by hand, a glassblower could comfortably produce a bottle of this size in a single puff. In addition, 750 ml represents approximately the average quantity that a person could consume without excess during a meal.

How and why was this capacity chosen?

Beyond the physical constraints of glass blowers, the 750 ml capacity is also linked to the old British system of measurement. A standard bottle of wine was approximately one "fifth" of a US gallon, or 1/5 of a gallon, which equals 757 ml. With the adoption of the metric system in many wine producing countries such as France and Italy, the size was rounded to 750 ml to facilitate international trade.


But make no mistake, this capability is more than just a business standard. It has proven to be the ideal container to allow wine to age gracefully, providing the necessary amount of air for the wine to breathe, whilst retaining its delicate nuances and aromas.

The standard 750 ml bottle of wine is the result of an evolution that has spanned the ages. It is a reminder of a time when the glassblower and the winemaker worked hand in hand to present this divine drink in the most appropriate container. The next time you uncork a bottle, take a moment to appreciate not only the wine, but also the container that stores it, witness to a history and tradition that endures.

The standard measurement of a glass of wine

Every time we raise our glass to a special occasion, we unknowingly evoke centuries of traditions and cultures. Each sip is an ode to history. But before enjoying this divine nectar, have we ever really thought about what a “glass of wine” means? In this world where everything is measured and standardized, the quantity of wine that fills our glasses is also the result of a long history.


What is considered a “glass of wine”?

The image of a glass of wine can vary greatly from culture to culture. In Europe, a glass of wine with a meal is often more generous than in Japan, where moderation takes precedence. In fancy big city restaurants, a "drink" is meticulously measured to deliver the optimal experience, while at home our hand might be a little looser, guided by mood and moment.

Traditionally, a standard glass of wine contains around 150ml. This measure offers the perfect balance between quantity and tasting, allowing the wine to oxygenate just enough to release its aromas, while preserving its integrity.

Factors influencing the amount of wine poured into a glass

Various variables come into play when determining how much wine is poured. The type of wine is key: a robust red wine like a Cabernet might be served more generously than a delicate white wine. The occasion also plays a role: a celebration might encourage a more liberal pour, while a formal dinner might dictate a more conservative measure.

The shape and size of the glass also influence our perception. A tall red wine glass, with its wide circumference, may seem less full with 150 ml than a narrower white wine glass.


It is therefore not surprising that the quantity poured into our glass reflects this duality. Across ages and cultures, this “glass of wine” has become a measure as varied as the notes of an old Bordeaux or the scents of a fresh Chardonnay. So, whether you are a purist of measurement or a free interpreter, remember that behind each sip there is a story, a terroir and a tradition.

The actual capacity of a bottle of wine

When we think of a bottle of wine, a very specific image is anchored in our minds: this slender shape, this countenance which seems so familiar. But behind this form and this volume that we often take for granted, hides a rich history and an often unsuspected diversity.

bottle of standardized wine 75ml

The weight of tradition is strongly felt when we talk about the standard 750 ml bottle. But did you know that this “standardization” was not the result of chance? In addition to the historical and practical reasons that we have already explored, this capacity was also adopted for its ability to preserve wine well. Indeed, these 750 ml offer the perfect balance between liquid and air space, allowing the wine to age gracefully.

Other bottle sizes

But the beauty of the wine world also lies in its diversity. Just like grape varieties and wine regions, wine bottles come in many sizes, each with its own history and purpose:

  • La Demi : Containing 375 ml, it is half of a standard bottle, perfect for small occasions or for enjoying a precious wine without opening a large bottle.
  • The Magnum : With its 1.5 liters, the equivalent of two standard bottles, the Magnum is not only visually impressive, but it is also known for better preserving wine, offering a slower and more graceful evolution of the beverage.
  • The Jeroboam : Named after the king of Israel , this majestic bottle contains 3 liters of wine. And the list goes on, with names as exotic as "Methuselah" or "Shalmaneser", each size having its place in the special occasion arena.


The diversity of capacities reminds us that wine is not just a drink, but an art. Each bottle size has been designed for a specific reason, whether it is to preserve wine, to impress at a banquet or simply to meet varied drinking needs.

The Flakon Signed Bottle

Flakon, since 2020, has redefined the way of consuming by introducing a bottle that transcends conventions. Offering a capacity of 100 ml, this bottle is designed to offer a professional tasting experience for two people.


Such a format reminds us that wine is not just a drink, but an experience, a journey to share. This bottle, designed to avoid waste and maximize tasting, is an innovative response to a modern challenge.

It is not simply a concept, but an echo of the passion and knowledge transmitted by Clément, founder of Flakon . This format is living proof that innovation can coexist with tradition, creating a bridge between wine's rich heritage and the modern aspirations of discerning consumers.